Does your business say the same thing everywhere?
Every time I click on a business's website, I catch myself checking things. Do the opening hours match what Google says? Does the phone number in the footer match the one on Facebook? Does that Instagram icon go to an account that still exists?
It's a habit from thirteen years in admin, and it's the fastest way I know to tell whether a business has its digital side under control. Nobody is doing anything wrong. Small details just drift out of sync over time, and nobody notices until a customer does.
Here's a check you can do yourself in about ten minutes, with no tech skills needed.
Start with the boring stuff
Open your website, your Google Business Profile and your main social page in three tabs side by side. Look at your business name, phone number, email, address and opening hours. Are they identical everywhere?
Old phone numbers and outdated hours are the two things I find most often, and they cost you the most. A customer who calls a dead number rarely tries a second time. Check the way your name is written too. Sunshine Bakery on Facebook and Sunshine Bakehouse on Google might seem harmless, but it makes you look less put together than you are.
Click every link like a customer would
Click your social icons, your booking button, your contact form and your "find us on Google" link. I once launched a website for a business that later changed their social usernames. The website links never changed, so every social icon led nowhere. Nobody told the website, and nobody thought to check.
Links break quietly. The only way to catch them is to click them.
Compare your bio in three places
Read the short description on your website, your Facebook About section and your Google profile. Do they describe the same business, with the same tone, offering the same things? If your website says you photograph weddings and families but your Google profile still says weddings only, someone searching for family photos may never find you.
Give your Google Business Profile a proper look
This one gets forgotten because it doesn't feel like part of your website, but it's often the first thing people see. Check your hours, photos, services and the link back to your site. If your hours changed over summer, this is where people look first.
It's never a one time job
When I got a business number for my own studio, I thought it would be a quick swap. It needed updating on Google, my socials, my website, the footer, my policies and a handful of backend settings. One small change, lots of connected pieces. That happens to every business, which is why a quick check every few months is worth putting in the diary. Whenever something changes in your business, add "check everything else" to the to do list.
What to do when you find something
Don't try to fix everything in one afternoon. Write down what's out of step, fix the details that affect customers first (phone number, hours, links), then tidy the rest as you go.
If you'd rather someone else took a proper look, that's exactly what a Website Health Check is. I go through your website and the digital pieces around it, then send you a written report showing what needs attention and what to fix first. $175, delivered in 2 business days.